On today’s show!
- The problem’s with bounce rate
- Tracking content like a product
- Why most people don’t understand what a session is
- The myth of the ‘non-technical’ marketer
Listen Now!
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Show Agenda & Timestamps
- Simo Ahava’s Technical Background [1:42]
- Brief SEO phase [3:03]
- What is a Google Development Expert? [7:14]
- Reaktor [8:56]
- What are they doing for HBO [10:27]
- Satellite that is being sent into space with Reaktor software on it [11:23]
- The Myth of the Non Technical Marketer Article [13:54]
- Motivation for the Article [14:14]
- Technical versus Non Technical [16:22]
- How much does it apply to someone like a copywriter or doing PR, social media? [18:59]
- Ryan Hoover and Patrick McKenzie thoughts on Non Technical Marketing [22:21]
- Thoughts on Forbes article [27:39]
- Thought’s on Jamie Steven’s Every Marketer Should Be Technical article [30:12]
- Meaningful Data talk – plug and play analytics [34:22]
- Importance of understanding definitions [37:28]
- What is a session? [38:38]
- How to better make sense of sessions [41:05]
- Measuring content like it’s a product [43:40]
- How to measure user metrics- how well is your content consumed versus a competitor – [47:48]
- Bounce Rate is a terrible metric [49:15]
- Is there a way to measure a comment on a blog post as a conversion metric? [52:41]
- How to show the value of content to clients as it relates to their business goals [55:36]
- Do segments mess with the sample data? [57:46]
- How people can become more technical [59:47]
- What is Google Tag Manager [59:57]
- Resources to learn GTM [1:01:53]
- Google Analytics Add-Ons for Docs [1:03:57]
- Other ways people can become more technical & importance of JavaScript [1:06:22]
- Personal Branding- What helps Simo stand out and cause the 1,000 monthly search results for his name [1:08:33]
- What is next for Simo [1:13:03]
- Where can you find Simo online [1:15:13]
Tools Mentioned
Articles, Resources & Links Mentioned
Find Simo Online
The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.
