Description

I read AJ’s recent article “what I learned in 2017”. In it, he mentioned not being very excited about the SEO content being published these days. I wanted to find out why. I did, but we also ended up chatting about his unique view on recent Google updates (and why they were NOT ‘content quality’ updates), how to optimize for intent… and lots more including:

• Active intent vs passive intent and how to optimize for both
• Why Google’s move beyond traditional algorithms matters to SEOs
• A lot Google Document which classifies intent types?
• The linkspam renaissance
• Being behind on work as an SEO consultant
• Voice search, AMP, and giving Google what they want?
• And… AJ answers Twitter questions!

Listen Now!

Episode Sponsor

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – recently launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• AJ Kohn on Episode 002 of Experts

Tools Mentioned

• BuzzSumo
• Authority Labs

Articles, Resources, and Links Mentioned

• AJ’s “What I Learned in 2017” article
• SEER Interactive blog
• Chris Lee RankXL
• Chris Lee Twitter 
• Aaron Bradley- SEO Skeptic
• Aaron Bradley Twitter
• Justin Briggs- Briggsby Blog
• Justin Briggs Twitter
• Matt Cutts’ Blog
• Matt Cutts Twitter
• Amit Singhal Twitter
• John Giannandrea Linkedin
• BuzzSumo Content Trends 2018 Report
• AMP
• Progressive Web Apps
• Article- AMP: The Missing Controversy
• Show Twitter Questions 
• Marty Weintraub blog
• SMX
• UXPA Boston

Find AJ Online

• Blind Five Year Old
• Twitter

The post 090: Improve Your Rankings by Understanding Intent w/AJ Kohn appeared first on Evolving SEO.