This episode is called the Dark Magic of Conversion Copywriting,
but it's a bit tongue-in-cheek. I'm talking with Joanna Wiebe, who
is the original conversion copywriter. She's also the founder
of Copy Hackers and Airstory. and has optimized copy for Wistia,
Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker and countless
others.
You can get links to the resources mentioned in this episode, as
well as very detailed show notes, at PaidSearchMagic.com/6.
