Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don't know what questions to ask. And the questions asked of you are tough, too ("How many campaigns do I need? I thought you'd tell *me* that!").
And to be totally honest, at a certain point it feels like everyone's saying the same thing.
Deep down you're still nervous you're about to hand a whole lot of cash over to a smooth talkin' snake oil salesman who's about to take the money and run.
But don't worry, you can handle this like a total pro, even if it's your very first time choosing a vendor.
Whether you're just getting started with paid search, hiring your first outside manager, or just ready to shake things up...
We're going to make it a lot easier with this podcast and checklist. We'll look at:
