The advantages and drawbacks of this popular mental framework
https://paidsearchmagic.com/the-myth-of-the-20-minute-ppc-workweek/
Welcome to the Paid Search Magic Podcast - Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.
I'm your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38.
Unless this is your first week on the internet, you've probably seen something about how some important thing in your life can be done in x number of minutes. Become a real estate investor in 30 minutes! Get back in shape in 12 minutes a day! Etc etc. There's a popular meme called the "The Twenty Minute Work Week" which has been applied to a few things, including paid search. A while back, Amy wrote an article called "The Myth of the 20 Minute Work Week", and that's what we're going to be talking about today.
