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Struggling to cut through the noise of today’s media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.