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In this BONUS episode of the Fitness Business School podcast, Pat discusses how to build a durable fitness business by focusing on fundamental principles that never change. He covers the importance of connection, convenience, value, trust, and growth. Pat also reflects on the evolution of social media and marketing platforms over the years, emphasizing the need to build a rock-solid foundation to adapt to changing trends. Finally, he introduces an Ideal Business Diagnostic aimed at helping fitness business owners pinpoint their next steps for growth and improvement.
00:00 Introduction to Building Around Constants
00:28 The Evolution of Social Media Platforms
01:40 Timeless Business Foundations
02:24 The Importance of Connection
03:31 Convenience as a Key Factor
04:13 Delivering Value to Customers
05:18 Building Trust with Your Audience
05:51 The Desire for Personal Growth
07:22 Leveraging Technology and Trends
08:14 Conclusion and Special Offer
