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In this episode, longtime coach and entrepreneur Bill Rom shares his transformative journey from the fitness industry to co-founding Baseball Lifestyle, one of the most successful retail businesses in the sports world. Bill discusses his early days training athletes, the strategic decisions behind growing an e-commerce brand, and the importance of focusing on core competencies and effective marketing. He also delves into the significant growth phases of Baseball Lifestyle, including their expansion into retail and future plans. The conversation provides valuable insights for anyone looking to scale their business, highlighting the critical role of education, pricing strategy, and leveraging modern tools like AI for growth. Whether you're involved in e-commerce, coaching, or any business, Bill's story is both inspiring and educational.
00:00 Introduction and Welcome
01:01 Bill's Journey from Football to Business
03:03 The Birth of Baseball Lifestyle
04:57 First Major Milestones
08:09 Explosive Growth and COVID Impact
13:17 Marketing Strategies and Product Expansion
28:42 Consulting and Business Advice
33:56 Taking Over the Business
34:30 Raising Prices and Changing Strategies
36:52 Effective Marketing Techniques
37:16 Building and Utilizing an Email List
44:43 The Power of Facebook Ads
49:10 The Role of Follow-Up in ROI
54:13 Leveraging AI for Business Growth
55:59 Evolving Roles and Business Growth
01:00:07 Future Plans and Expansion
01:02:34 Closing Thoughts and Contact Information
