Creating a Cash Infusion: Tips and Strategies for Business Owners
In this episode, Pat Rigsby discusses the importance of embracing sales as a value exchange and offers practical strategies for generating cash flow in business. He shares insights from a conversation with a coach who had an aversion to selling and emphasizes the benefits of viewing sales as the start of a partnership. He recounts a successful 21-day cash infusion challenge and suggests various ways to create additional revenue, including offering specialty programs, selling add-ons, and charging enrollment fees. Pat Rigsby also highlights the importance of solving more customer problems and being proactive in sales to build a sustainable business model.
00:00 Introduction to Cash Infusion
00:22 Overcoming Aversion to Selling
02:03 The Value of Ethical Selling
02:29 Exploring Cash Infusion Strategies
03:37 Subscription Models and Beyond
04:00 Solving Problems for Additional Revenue
04:55 Specialty Programs and Workshops
05:31 Maximizing Client Engagement
07:15 Leveraging Enrollment and Maintenance Fees
09:09 Creative Cash Generation Tips
10:10 Conclusion: Embrace Proactive Selling
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