Spencer Williams is the visionary CEO behind West Paw — the first Certified B Corp in the pet industry and one of the most respected purpose-driven manufacturers in the world. He transformed a small Montana pet toy company into a global brand centered on sustainability, innovation, employee culture, and the "quadruple bottom line": people, pets, planet, and profits.
In this episode, Spencer reveals how mission-led leadership creates competitive advantage, how to innovate in a mature industry, and why long-term thinking is now the ultimate entrepreneurial superpower. This is a masterclass in building companies that last — and leading teams who love where they work.
What You'll Learn
• Why purpose-driven leadership outperforms traditional growth models
• How to build an award-winning company culture people never want to leave
• The advantage of becoming a B Corp — and how it transforms your brand
• The innovation process behind West Paw's sustainable products
• How to stay resilient through economic swings without sacrificing values
• Practical steps for scaling a mission-led business in any industry
• How the "quadruple bottom line" creates long-term competitive strength
About Spencer Williams
Spencer Williams is the CEO of West Paw, a pioneering pet products company known for sustainable manufacturing, innovative materials, and a deep commitment to values-based leadership. Under his guidance, West Paw became the first Certified B Corp in the pet industry and developed one of the most innovative recycling programs in the category. With more than 100 employees, West Paw continues to thrive through a commitment to culture, creativity, and conscious business practices.
Sponsors & Partners
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• For sponsorship opportunities, email ad-sales@libsyn.com.
Resources & Links Mentioned
Tony's Closing Words
Use this and let's help you Move on YOUR Journey to Success!
Just Take Action. – Success awaits those who persevere and remain steadfast despite the odds. Sow good seeds, do good deeds and join me on the next episode.
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