In this solo episode of Business Side of Music, host Sarah Fleshner breaks down the step-by-step touring framework every independent artist needs to tour professionally, even without a big team.
You’ll learn how to:
• Build a professional EPK that booking agents actually open
• Write a booking email that gets responses
• Use data (Spotify for Artists, Bandsintown, Songkick) to choose the right markets
• Route and organize shows using tools like TourSmart and BookingAgent.io
• Lock in pay, merch splits, and promo expectations
• Advance shows, create day sheets, and run smooth show days
• Work the merch table, follow up properly, and get rebooked
• Review tour data and refine your strategy for long-term growth
This episode is designed for independent artists, DIY musicians, and small teams who want to tour smarter, look professional, and build sustainable momentum in today’s music industry.
Resources:
Website builds: https://www.362entertainment.com/
Promotion and tour booking:
https://www.artist.bandsintown.com/
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