Your response becomes your story.
What many Christian nonprofits haven't prepared for is what happens when someone else starts telling your story for you. A crisis is, among other things, a challenge to authorship that introduces a competing version of your organization’s story.
Nathan Burchfiel is a senior vice president at the strategic communications firm Pinkston, where he leads the crisis communications practice. A former journalist and ordained deacon, he advises the executives, boards, and legal counsel of Christian nonprofits and churches through reputational crisis. Learn more at www.pinkston.co/crisis-communications.
