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ACTIONABLE TAKEAWAYS
Create a hypothesis of the key stakeholders involved in the buying process and suggest their involvement by name during the initial call.
Focus on selling the desired outcome rather than solely focusing on closing the deal.
Involve influential decision-makers early in the sales process and maintain their engagement throughout.
PATH TO PRESIDENT'S CLUB
Founder & CEO @ Outbound Squad
Owner @ Jason Bay Consulting
Director of Marketing @ Vault Studio (formerly known as Chamber DS)
Marketing Director & Corporate Sales Trainer @ College Works Painting
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