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Download Morgan's Cold Call Script
ACTIONABLE TAKEAWAYS
Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)
Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause
Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.
Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step
PATH TO PRESIDENT'S CLUB
Founder and CEO @ Ascension Media Productions
VP, GTM Talent and Development @ Sales Impact Academy
Director of Sales Execution and Evolution @ Sell Better by JB Sales
RESOURCES DISCUSSED
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