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FOUR ACTIONABLE TAKEAWAYS

Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice.

Use a slight downtone when hearing the response to get prospects to lean in

Use bucket questions to get your prospect to agree to 1 of 2 problems they’re having

Use “I think this might make sense” before coming in hot with your value prop

PATH TO PRESIDENT’S CLUB
SVP of Sales and Partnerships at Bench Accounting

RESOURCES DISCUSSED

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