We're bringing back one of our most popular playbooks ever as we launch the 30MPC Book on Cold Calling
Part 1: The Playbook Revisited
Use a permission-based or ‘heard the name tossed around’ opener
Describe an excruciatingly painful problem prop
Suggest times or send a placeholder invite
Part 2: The Next Chapters
Handle objections with the Mr. Miyagi framework
Leverage 1-2 punch voicemails leading with context and redirecting to email
Treat your call blocks like a workout and get dialing!
RESOURCES DISCUSSED
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