In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tactics
This podcast is brought to you by Americaneagle.com Studios.
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Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube
Taylor Karg: LinkedIn
Simran Assudani: LinkedIn
Resources: Paid Search Management // Digital Marketing Services // Part 1
