Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters.
Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market.
Key highlights:
The Importance of a YouTube Strategy for Podcasters
Understanding YouTube as a Search Engine
Metrics and Strategies for YouTube Success
Leveraging YouTube Shorts and SEO
Resources:
Jeff Dwoskin on LinkedIn
Stampede Social
Artwork
Elaine Capers
Art by Elaine
Tom
YouTube
