Esther is a consumer behavior and motivation researcher who spends most of her time trying to understand why people do, say, watch and buy the things that they do, with a focus on deconstructing how the internet and emerging technologies are revolutionizing the way we interact, consumer information and make decisions. Esther grew up in a half-Peruvian, half-Irish household (the same one as Adrian!), so she's equally well-versed in making Pisco Sours as well as how to properly pour a Guinness!
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