Are you ready to revolutionise your marketing strategy in 2024? Dive into the Business Strategist Podcast with Adam Strong and digital marketing expert Daniel Latto, as they explore cutting-edge techniques for lead generation, personal branding, and navigating the ever-evolving world of content marketing. Do you want to stay ahead of algorithm changes and authentically connect with your audience?
This week on the business strategist podcast Adam Strong interviews marketing expert Daniel Latto. Dan has been in property for the past 25 years however transitioned to marketing agency owner over 10 years ago. Dan is a realist and speaks with passion and precision.
Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https://howtogrowabusiness.scoreapp.com
Takeaways
Personal marketing and branding are becoming more important as people buy from those they know, like, and trust.
Authenticity and trust are crucial in marketing, as people are increasingly skeptical of traditional advertising.
Outsourcing and focusing on core competencies can lead to greater success in business.
Content is a powerful tool in marketing, and a consistent and diverse content strategy can drive engagement and conversions.
Testing and experimentation are essential in marketing to determine what strategies and messages resonate with the target audience.
Chapters
00:00
The Shift from Corporate Marketing to Personal Marketing
05:27
The Importance of Authenticity and Trust in Marketing
08:53
Motivations for Starting a Business and Achieving Financial Freedom
12:57
The Power of Content in Marketing
15:44
The Value of Engagement and Conversion in Marketing
16:42
The Role of Qualification in Sales
21:54
The Impact of AI on Marketing
27:10
Starting a Business on a Small Budget
33:28
The Importance of Outsourcing in Business
38:47
The Pitfalls of DIY Marketing
42:33
The Role of Testing in Marketing
46:31
Focus on Client Acquisition in 2024
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Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
ABOUT THE GUEST
Facebook: https://www.facebook.com/dan.latto
LinkedIn: https://www.linkedin.com/in/daniellatto
ABOUT THE HOST
Host
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Unfortunately, I’ve been booked up for most of 2023 however if you would like the opportunity to work with me and my team in 2024 join the waiting list here where I’ll announce our next window of opportunity: https://www.thebusinessstrategist.global/inner-circle-application
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