Does your business just depend on referrals and word of mouth marketing for lead generation?
In this episode, Adam Strong discusses the importance of lead generation and how to create a lead magnet. He outlines a five-step process for creating a lead magnet, including identifying the target market, understanding their problems and fears, recognising obstacles, determining the quick win or transformation, and choosing the appropriate lead magnet. Adam emphasises the need to focus on delivering value and solving the target market's specific challenges.
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Takeaways
How to create a reliable source of lead generation
What is a lead magnet and how is it used
How to create a lead magnet in 5 easy steps
Focus on delivering value and solving your target market's specific challenges.
Lead magnets are marketing assets that can help increase a companies valuation
Chapters
00:00 Introduction: Lead Generation and Marketing Assets
02:25 Defining a Lead Magnet and Its Purpose
04:21 Step 2: Understanding Problems, Challenges, and Fears
08:43 Step 4: Determining the Quick Win or Transformation
09:40 Step 5: Choosing the Right Lead Magnet
12:06 Webinar Announcement: Scaling a Business
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ABOUT THE HOST
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