Over five years ago, I launched a podcast with zero production experience, a lot of curiosity, and one goal: to empower business leaders to scale and exit with confidence. What started as the Game Changers Experience evolved into The Business Strategist – now downloaded in over 50 countries, with 360+ episodes and counting.
In this candid conversation with my long-time friend and leadership powerhouse Chris Salem, I share exactly how I built a podcast that’s stood the test of time while others faded out.
We talk consistency, strategy, brand evolution, why I never miss an episode (even on holiday!), and where this platform is headed next—including the exciting leap toward becoming a full media company.
Whether you're a founder, leader, or future podcaster, this episode will show you how to build something that lasts and grows with you.
Here's what I covered
Real Talk on Podcasting LongevityDiscover the behind-the-scenes decisions, structure, and mindset that kept this podcast alive every single week for over five years—when most die in their first season.
From Side Project to Media PowerhouseLearn how I'm evolving The Business Strategist into a full-blown media company and what that means for content creation, reach, and impact in 2026 and beyond.
The Secret to Consistency (Even on Holidays)I reveal the mental frameworks, routines, and identity shifts that made never missing an episode possible—even during Christmas or when travelling abroad.
Why Niche Beats NoiseWe unpack why I intentionally didn’t chase the Joe Rogan model and why staying in your niche (scaling + exiting) builds deeper loyalty and bigger opportunities.
A Glimpse into the Future of Business StrategyHear what’s coming next—episodes on M&A, post-exit identity shifts, AI integration, and interviews with founders who’ve actually exited—not just talked about it.
Want to exit your business but unsure where to start?
Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com
🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️
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ABOUT OUR SPONSOR
Helping you take the complexity out of exiting your business.
Go to https://www.adambenedict.co.uk
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/adamistrong
Linktree: https://linktr.ee/adamstrongofficial
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/christophersalem
Website: https://christophersalem.com/
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