Looking to scale your team with fresh ideas and leadership insights from top executives like Peter Wilcock, former CEO of Virgin Media? This episode is packed with real-world strategies on culture, innovation, and driving business success.
In this episode, Peter Wilcock and Adam delve into the nuances of perceived value in business, exploring how customer experiences shape their understanding of value. They discuss the complexities of business dynamics and the importance of navigating various scenarios to achieve success. The dialogue emphasises the need for a deeper understanding of what constitutes real value versus perceived value in the marketplace.
Peter is the former CEO of the consumer division for Virgin Media, a non executive director, author, coach and podcaster.
Struggling to grow and scale your company? Download and read the Ultimate guide to creating clarity in your business strategy: https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc
Takeaways
People often see value in things that aren't real.
Why customer experience significantly impacts perceived value.
How perceived value can differ greatly from actual value.
Business is about understanding and adapting to change.
Leadership lessons that can be applied in smaller businesses
Chapters
00:00 Introduction to Leadership and Culture
03:05 Peter Wilcock's Journey to Leadership
10:32 Mindset and Sales Strategy
17:58 Navigating Challenges in Business
23:42 Balancing Vision and Execution
27:14 Building High-Performing Teams
28:50 Difficult Decisions in Leadership
37:29 Learning from Mistakes
43:10 Finding Joy in Leadership
🙏 How To Support The Business Strategist 🎙️
Subscribe, listen and leave a review on 👉 Apple, Spotify
Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist
Tag us and share the show with your network
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/peter-wilcock-mba-944b841b
Amazon: https://amzn.eu/d/3Fzlwv1
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
Learn more about your ad choices. Visit megaphone.fm/adchoices
