Are you an established business and struggling to reignite your sales and marketing?
In this episode, Adam Strong shares five innovative strategies to reignite sales and marketing efforts and win back lost clients using the ROSE method, which stands for research, offer, showcase and explore.
Takeaways
Conduct research by interviewing existing clients to understand why they chose your company and how your product or service solves their problems.
Reach out to clients who said no and find out why they didn't choose your company, and use that feedback to improve your offers.
Focus on the benefits of your offers rather than the features, and consider creating different packages with varying levels of service.
Showcase your offers through brochures or other sales aids to guide clients through the benefits and value you provide.
Explore collaboration opportunities by creating a Dream 100 list of potential partners who have access to your target market.
Sign up to our next masterclass in which I share a case study of how we grew and scaled one business from £170,000 to £500,000 and was able to help the business owner exit from the business. Sign up here: https://www.linkedin.com/events/howihelpedthisbusinessownerscal7207130245689204737/
Chapters
00:00 Introduction: Reigniting Sales and Marketing Efforts
01:58 Chapter 1: Research - Understanding Your Existing Clients
08:17 Chapter 3: Revamp Your Offers - Focus on Benefits
10:03 Chapter 4: Showcase Your Offers - Create a Brochure or Roadmap
13:16 Chapter 5: Explore Collaboration Opportunities - The Dream 100 List
18:12 Outro business strategist.mp3
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ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
Have you got a plan for scale up? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
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