Would you like to learn how to stand out and creating that differentiating factor?
In this podcast episode, Adam interviews Daphne Diluce, an award-winning international designer and brand expert. They discuss the importance of emotional connection in branding and how to stand out in a crowded marketplace.
Daphne emphasises the need for clarity and direction in branding, as well as the importance of understanding brand triggers and creating a consistent brand message across all touchpoints.
She also highlights the value of innovation without losing the essence of the brand.
{Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103
Takeaways
Why emotional connection is key in branding and can lead to raving fans and loyalty.
How to stand out in a crowded marketplace, brands need to focus on the quality of their offerings and the feeling they evoke in customers.
Understanding brand triggers and creating a consistent brand message across all touchpoints is crucial.
Innovation should be introduced without losing the essence of the brand.
Brand vs branding
Timestamps
00:00 Introduction to Daphne Diluce
04:15 The Importance of Branding in Today's Market
05:07 The Difference Between Brand and Branding
13:35 Syncing Brand Messaging Across Touchpoints
23:23 Building Emotional Connection with the Audience
35:16 Introducing Innovation Without Losing Brand Essence
42:41 Improving Your Brand
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ABOUT THE GUEST
My Yes factor event
https://www.eventbrite.com/e/branding-course-the-yes-factor-creating-a-winning-brand-plan-in-a-day-tickets-991288238807
LinkedIn: https://www.linkedin.com/in/daphnediluce
Website: https://www.daphnediluce.com
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
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