How can you improve your marketing message so it sticks to the minds of your audience?
On today’s episode of the game changers experience we have James I. Bond is one of America’s leading behavioural management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.” BRAIN GLUE is a finalist as BEST BUSINESS BOOK OF THE YEAR by Publishers Weekly, with a TED talk on the power of BRAIN GLUE coming out shortly.
For thirteen years he ran one of Southern California’s leading behavioural management firms, working with a who’s who of American business.
He is a past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities.
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Value Bombs from today’s episode
Learn about the concept of ‘Brain Glue’ and how it relates to persuasion and marketing
How to tap into the emotions of your audience and use it to sell more
Learn about practical strategies and techniques to make marketing copy and sales pitches more impactful
What are the 14 trigger words and how to use them
How to apply the techniques of ‘Brain glue’ to become more persuasive
ABOUT THE GUEST
https://www.linkedin.com/in/jamesibond/
BRAIN GLUE book on Amazon
http://braingluebook.com/
Host
Follow Adam on LinkedIn: https://www.linkedin.com/in/adamistrong
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