Would you like to improve your sales through mastering the art of influence?
Bob Burg, author of 'The Go-Giver' series, shares his journey into entrepreneurship and the importance of giving value to others. He explains that being a go-giver means shifting your focus from getting to giving and consistently providing immense value to others. Berg discusses the five elements of value: excellence, consistency, attention, empathy, and appreciation. He also talks about the power of influence and the ability to attract others to your ideas.
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Takeaways
Shifting your focus from getting to giving is the key to success in business and life.
Providing value to others is the most financially profitable way to conduct business.
The five elements of value are excellence, consistency, attention, empathy, and appreciation.
Influence is the ability to attract others to your ideas and create win-win situations.
Education and the willingness to apply these principles are crucial for success.
Timestamps
00:00 Introduction and Bob Burg's Background
02:23 Discovering the Power of Sales and Personal Development
05:06 Difference Between 'Endless Referrals' and 'The Go-Giver'
07:29 The Essence of Being a Go-Giver
11:21 Adding Value Without Costing Time or Money
13:13 The Five Elements of Value
16:08 Common Mistakes in Applying the Five Elements of Value
20:55 Balancing Value and Being Taken Advantage Of
25:11 The Importance of Influence in Business and Life
28:00 Bob Berg's Love for Animals and Personal Philosophy
29:58 Bob Berg's Current Projects and Future Plans
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ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/bobburg
Website: https://thegogiver.com
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
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