What if everything you knew about marketing was wrong?
Is the secret to standing out in a noisy world actually... being more human?
Forget chasing perfection—connection is what cuts through. But how do you stay real in an AI-dominated landscape?
In this episode, I sit down with my friend Phil Treagus-Evans, co-founder of the award-winning agency Giraffe Social and author of the bestselling book Human First Marketing. Phil’s on a mission to strip the BS out of brand-building and help us rethink what real connection looks like in business today.
We talk about how AI is changing marketing (for better or worse), why lo-fi content outperforms the polished stuff, and how trust—not tactics—is the new currency. Phil even coaches me live on my own brand strategy—so if you're building yours, you’ll want to grab a pen and play along.
This conversation is honest, challenging, and packed with practical gems. If you’re tired of robotic content and want to stand out by being you, this one’s for you.
Let’s be real — if you’re drowning in day-to-day crap, you’ll never scale or exit. The Exit Playbook is your ticket out of the chaos. Learn how to stop being your own bottleneck and start leading like a boss. It’s free, no email required and no BS. Grab it now
Chapters
00:00 The Shift to Human-First Marketing
02:57 Understanding Authenticity in Marketing
05:44 The Impact of AI on Marketing Strategies
08:39 Creating Unpolished Content
11:22 The Empath Framework for Customer Understanding
14:02 Navigating AI in a Human-Centric World
25:08 Drafting AI Policies for Transparency
26:33 Building Community in a Distracted World
30:22 The Value of Content Creation
34:42 Human-First Marketing in B2B
39:04 Lessons from Writing a Book
41:23 Coaching Insights and Personal Branding
🙏 How To Support The Business Strategist 🎙️
If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify
ABOUT THE GUEST
LinkedIn: https://www.linkedin.com/in/phil-treagus-evans/
Instagram: https://www.instagram.com/philtreagusevans/
The book: https://amzn.eu/d/dBtmCi9
ABOUT THE HOST
LinkedIn: https://www.linkedin.com/in/adamistrong
YouTube: https://www.youtube.com/adamstrong
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