Rook, a talented video director and artist, shares his journey from growing up and launching his first music project to navigating the complexities of record labels. He recounts how he met Mike and their his to Connecticut, as well as his bold move from CT to LA. Rook delves into his creative process, challenges in the industry, and significant experiences like directing for Kodak Black, Amber Rose, DMX, Sean Paul, Wiz Khalifa, Neyo, and French Montana. He emphasizes the importance of balancing creative direction, industry lessons learned, and offers advice for aspiring creators. With a focus on the future, Rook leaves a lasting message for his audience.
Mike Squires & Friends is proudly sponsored by DistroKid.
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Connect with Rook:
https://www.instagram.com/rookdirector/
0:00 Intro
4:20 Growing Up
6:00 First Music Project
6:46 Record Labels
9:20 How Mike & Rook Met
11:40 Getting Back to CT
14:20 Why Rook Left Florida
15:45 Making The Leap to LA
18:33 Shoot Your Shot
19:17 How Squires Built Up
21:00 Seasonal Depression
22:20 Getting to LA
24:17 First Big Video
26:05 Biggest Budget
27:55 Making Decisions
29:20 Biggest Video Issues
31:30 Kodak Black Story
35:40 Balancing Creative Direction
37:20 Amber Rose
39:20 Ruined Video Plan
46:55 DMX Music Video
49:30 Artists Passing
52:50 Shift in Perspective
56:10 Industry Lessons
59:30 Music Label Misconception
1:01:22 Advice
1:07:30 Having A Producer
1:12:13 Bookmark Videos
1:17:49 Video Safety
1:23:24 Sean Paul Music Video
1:27:42 Wiz Khalifa Music Video
1:31:20 Neyo Music Video
1:32:57 French Montana
1:33:29 Edgar Esteves
1:35:50 Rook’s Message
1:40:20 What’s Next
1:43:15 Connect With Rook
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