Put simply, sales is communicating wisdom to the point of bringing people to a decision. When it’s time for the decision, you must perform a call to action.
In today’s episode—the fifth installment of "The Seven Steps of The Sales Process Revisited" series—Tim meets with Alan Rush, the Owner of Rush Profits and a Partner at SureFire Training Academy, a master of knowing when it’s time to call the customer to action.
In this episode, you’ll learn:
How a call to action can be framed as asking customers if they’re ready to solve their problem (it’s all about guiding them, not pushing them).
What needs to be said to create urgency and scarcity in a call to action (while still remaining authentic).
The secret to overcoming the fear of rejection (all this requires is a small shift in mindset).
Don't wait for your customers to take the leap on their own—guide them to the next step with a confident call to action. Tune into this episode for inspiration on how to nudge customers towards decisions that align with their needs.
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