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On this episode of #ThePlaybook, Aaron Keay, Chairman of The Alkaline Water Company, chats about:

[1:20] - What traits your team needs to mobilize quickly when there’s a spike in demand

[3:47] - Why M&A strategy is changing for companies big and small post-COVID

[5:49] - Three essential components to help a business grow, even when times are tough

[7:43] - The two things that he learned playing professional sports that most apply to running a business