Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different.
[1:26] - Uber was an evolution, not a revolution
[3:09] - How a furniture startup differentiated itself
[6:42] - Pay attention to the "what" and "how"
[8:17] - Faith is the ultimate currency