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On this episode of #ThePlaybook, Kathleen Griffith, Founder & CEO of Grayce & Co, shares her thoughts on:

[2:25] The positive impact that one of Nike’s marketing campaigns had on Kathleen’s future

[4:22] Why her goals for the first year of a business are always performance-based

[13:21] How to build a mindset that will keep you inspired, no matter what challenges you are facing 

[16:10] Why you should research risk-takers in order to embrace fear as a business leader