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On this episode of #ThePlaybook, Rich Kleiman, Co-Founder of Thirty Five Ventures, discusses:

[1:40] - Why he doesn’t view himself as Kevin Durant’s agent anymore and how his role has grown over the years

[5:03] - How today’s biggest athletes are taking more charge of their personal brand and message than previous generations

[11:03] - What it was like experiencing Durant’s famous “You the Real MVP” speech in-person and the realization that he had after

[14:25] - Why being regarded for the work you do is key to building your personal brand