On this episode of #ThePlaybook, Scott Coker, President of Bellator MMA, shares his insights on:
[1:02] – How Bellator has reconnected with their audience during the pandemic through digital content
[6:25] – Why it is so important to view fight promotion as a “people business” where others deserve respect
[8:24] – How he is living up to a mission statement he wrote for himself at age 16
[21:14] – How Bellator has prioritized athlete and employee safety as the organization returns to action