On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on:
[1:16] - Why such a large percentage of the population has issues with their sleep
[2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment
[7:17] - How she adapted the company’s approach to advertising since joining
[14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before