If you’re posting nonstop and still invisible on Google, this is your SEO wake-up call. You don’t have a “content problem”—you have a strategy problem.
Host Lisa Urbanski sits down with Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking, how AI is flipping the script on search, and what actually moves the needle for small businesses that want leads, not just likes. This is the playbook the top players are using while everyone else screams into the void.
You’ll learn:
🎯 The 3 levers of SEO success—relevance, authority, and quality—and how to pull each one
🚫 Why “just get more backlinks” is outdated, lazy advice that wastes your time and money
🤖 How AI and large language models (like ChatGPT) are changing search and what to do about it
📈 Smart ways to scale content without tanking your quality or sounding like a robot
📥 How to turn blogs, videos, and posts into real inbound leads—not vanity metrics
♻️ Simple hooks and repurposing tricks to feel “everywhere” online without burning out
Hit play, grab a pen, and walk away with a clear plan to make Google—and your dream clients—finally notice you.
WORK WITH TJ & BOARDERLINE
🔥 Book a strategy session with TJ: https://tjrobertson.com/
🧠 Boarderline Profile & Booking: https://theboarderline.co/products/tj-robertson?_pos=1&_psq=tj+rob&_ss=e&_v=1.0
Connect with TJ on social:
📘 Facebook: https://www.facebook.com/tj.robertson.9887/
✖️ X (Twitter): https://x.com/SeoRobertson/
💼 LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
🎵 TikTok: https://www.tiktok.com/@tjrobertson52
If this episode helped you, share it with a fellow founder, subscribe, and tag TJ with your biggest SEO “aha” moment.
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