Adam Evans is the CEO of Staffordshire Football Association - an organisation with over 1,700 teams, 30,000 players and 800 referees. An episode focused very much on leadership and culture, Adam explains to Professor Matt Slater and Dr Paul Mansell about how he is creating a culture that can drive the organisation forward.
Using Matt's experience in leadership and togetherness, a social identity lens is applied to the conversation. Adam sees the organisation's role as important in terms of 'serving the game'. Staffordshire FA are led by their values which are based upon 'active verbs' rather than 'dead nouns'. Adam explains how he is able to make difficult decisions such as recruiting the right people, and the trio discuss the power of reflection in effective leadership.
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