Unlocking Innovation with Tony Ulwick
Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture.
"People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick
Key Takeaways:
-What is Outcome-Driven Innovation (ODI) and why is it important?
-How does the 'Jobs-to-be-Done' framework enhance product development?
-Why do 90% of new products fail according to Tony?
-What role does management play in successful innovation?
-How can AI be integrated into the innovation you're creating as a manager?
#managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #businesssuccess
Connect with Tony Ulwick
https://strategyn.com/
https://www.linkedin.com/in/tonyulwick/
Connect with Manage Smarter and its hosts
· Website: https://salesfuel.com/manage-smarter/
· LinkedIn: https://www.linkedin.com/in/audreystrong/
· LinkedIn: https://www.linkedin.com/in/cleesmith/
TWITTER/X
Audrey https://x.com/tallmediamaven
Lee https://x.com/cleesmith
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