John Ray helps professionals who sell their expertise to price it for the value they truly deliver and win business without feeling salesy. He advises consultants, attorneys, coaches, fractional executives, and other solo or small-firm leaders on pricing strategy, value-based proposals, and business development that earns trust.
Grounded in a decade advising expert practitioners and earlier roles in finance and M&A at firms such as J.P. Morgan, John works with a practical, value-centered lens. Clients finish with pricing they stand behind, proposals that win, a trust-driven business rooted in generosity, and a way to scale by serving fewer, right-fit clients.
John is the author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices, which holds a 5.0-star average across 80+ reviews on Amazon. John also hosts “The Price and Value Journey”, a podcast focused on the unique issues solo and small-firm service providers face. Deb was honored to be a guest. You can listen to that program here. To connect with John on LinkedIn, click here.
