Culture isn’t just a buzzword—it’s the invisible force that shapes how we work, interact, and ultimately, how we perform as a business. But how do you make it a true differentiator that fuels growth and profitability?
In this episode of Cerius Leadership, we dive deep into what culture really is, why it matters, and how leaders can intentionally shape it to drive long-term success with Rossann Williams. Drawing on insights from Starbucks’ culture transformation, we break down actionable strategies for integrating culture into daily business operations. What you’ll learn in this episode:
What Is Culture? Learn how to turn core values into real behaviors that drive business results.
Why Culture Matters for Business Growth – Here’s why investing in it pays off.
Making Culture Visible & Relatable – Lessons from Starbucks on integrating culture into everyday business operations to create longevity and brand strength.
Training Leaders to Drive Culture – The critical shift from individual contributor to manager, and how leaders can empower teams to make their own decisions.
How Culture Shows Up for Customers – Does yours enhance the customer experience or hold it back?
Practical Ways to Embed Culture in Leadership – How small, intentional actions create a sense of belonging and purpose.
Systems Thinking for Culture Development – How every department plays a role in building and sustaining company culture.
The Power of Storytelling
Your company already has a culture—make sure it’s working for you, not against you. Tune in now to learn how to build a workplace culture that attracts top talent, enhances customer experience, and fuels business growth.
Rossann Williams is an accomplished senior global retail operations executive, a board director, and a passionate, engaged business leader with nearly 30 years of experience leading international businesses. As a former EVP and President of NA Retail for Starbucks Coffee Company, I don’t think there is a better person than Rossann to speak to the lessons any company can learn from your experience and having culture as a strategic differentiator.
Join the conversation on LinkedIn! How are you shaping culture in your organization?
#IntentionalLeadership #WorkplaceCulture #Leadership #BusinessGrowth
Show Notes:
Cerius for Clients: https://ceriusexecutives.com/
Cerius for Executives: https://ceriusexecutives.com/executives
LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/
Rossann’s LinkedIn: https://www.linkedin.com/in/rossann-williams-a7a9221/
