This week we dive into how to transform marketing from a task into an experience that engages, excites, and empowers. I get to delve into the world of experiential marketing with expert Erin McElroy who gives her thoughts on the following:
Corporate Event Industry Growth - What’s driving the surge in the corporate event space?
Strategic Event Planning - How to approach your event strategy to become a driving force for your brand.
Experiential Marketing Essentials - What is experiential marketing, and why does it matter?
Cost-Effective Event Promotion - Tips and tricks for promoting your events without breaking the bank.
Strategic Choices and Expected Outcomes - How to choose the right event strategy and set realistic expectations.
Pre-Event Engagement - Why experiential marketing begins long before the event day.
Digital Entertainment – Don’t use AI, make AI to connect with customers on a deeper level
Erin is a change agent with 25+ years of teaming with top global brands to outperform and grow. She has helped transform the face of 100+ large scale IBM events from Barcelona to Vegas to Bollywood.
Whether you are planning your next customer or employee event, don't miss out on this insightful discussion!
#IntetionalLeadership #Leadership #MarketingExperience #BrandStrategy #CeriusLeadership #Podcast #InterimCMO #ExperientialMarketing
Show Notes:
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