What if your business could control its narrative, gain brand exposure, and connect deeply with your audience—just like a top PR firm?
In this episode of Cerius Leadership, we sit down with Caroline McBride, a PR expert with extensive experience in hospitality, tech, education, and beauty. Whether you’re leading a $100 million company or running a business of one, Caroline breaks down the essential strategies to help you think like a PR powerhouse. What you’ll learn in this episode:
The Purpose of PR – Why it’s more than just media coverage; it's about storytelling, credibility, and trust.
Types of PR & Media – Earned vs. Paid Media, Social Media’s role, and how to get the right kind of attention.
Getting Earned Media – What makes your business newsworthy? Learn how to craft a compelling story that the media wants to cover.
Your Online Footprint – You’re already doing PR—make sure it’s the right PR. How to clean up and optimize your digital presence.
Expanding Your PR Reach – Mastering media relations, landing interviews, and building relationships with journalists and podcast hosts.
Measuring PR Success – How to track placements, reach, website traffic, and the Real Housewives effect (yes, really!).
Caroline is a public relations expert with extensive experience in hospitality, tech, education, and beauty industries. From creating a PR strategy to measuring your impact, Caroline shares insider tips, real-world examples, and tactical takeaways to help you elevate your brand.
PR isn’t just for big companies—it’s for anyone who wants to shape their reputation and grow their business. Ready to own your narrative? Tune in now! #IntentionalLeadership #PublicRelations #BrandGrowth
Show Notes:
Cerius for Clients: https://ceriusexecutives.com/
Cerius for Executives: https://ceriusexecutives.com/executives
LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/
Caroline’s LinkedIn: https://www.linkedin.com/in/carolinemcbride/
