What if the biggest thing holding you back isn't lack of knowledge—it's knowing too much?
In this episode, guest host Carly Pederson interviews Katie DeWitt, who went from managing 65 agents before ever selling a house to opening a full-service salon from scratch in nine months—all while doubling her real estate production during the slowest market in 30 years.
Katie breaks down her "big balls" approach to business: doing just enough research to feel dangerous, then committing before overthinking can kill momentum. She reveals how your "financial thermostat" keeps you stuck at the same income year after year, and exactly what it takes to permanently raise that ceiling.
This isn't about hustle culture or grinding yourself into exhaustion. Katie actually spent MORE time at the pool with her kids while building her salon. She didn't cut expenses—she strategically invested in things that protected her energy and focus.
You'll learn:
Why knowledge can be your biggest obstacle to growth (and what to do instead)
The financial thermostat concept that explains why you plateau at the same income
How to generate $200K in extra commissions without changing your lead generation strategy
Katie's framework for starting a business with zero industry experience in under a year
Why "start with the vision, money will show up" is the only approach that works
How to find private investors through one social media post
The real conversation about ambition, partnership, and boundaries that enables big moves
Why being physically present in your community directly generates real estate business
How to use AI and resourcefulness to replace formal expertise
Katie's story proves that your next level isn't about perfect conditions, more training, or waiting until you're ready. It's about raising your comfort zone, executing with intensity, and figuring things out as you go.
If you've been stuck in analysis paralysis or recycling the same results year after year, this episode is your permission slip to start before you're ready.
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