Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:
The 3 things adtech customers really care about
Why most adtech companies' theories of victory are wrong
What to look for in a chief audience officer
Who in adtech is a good example of a potential CAO
Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ
