AdTechGod sits down with Kristina Prokop
Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.
Thanks to LiveIntent for sponsoring this episode.
Takeaways
There is no one formula for success in the ad tech industry. Each entrepreneur's journey is unique.
Expanding into international markets requires understanding cultural nuances, regulations, and market maturity.
Data is a crucial aspect of digital marketing and advertising, and its importance will continue to grow.
The cookie deprecation and changing regulatory landscape present challenges and opportunities for the data and audience sector.
Enrichment, measurement, analytics, modeling, CTV, and digital out-of-home are areas of growth for data application in advertising.
Chapters
00:00 Introduction to Kristina Prokop
03:01 The Journey of Building IOTA and the Acquisition by Dun and Bradstreet
07:13 Challenges and Opportunities of International Expansion
18:36 The Complexity of Integration and Post-Acquisition Success
24:20 The Future of Audience Data and Data-Driven Advertising
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