AdTechGod sits down with Joshua Palau
Joshua Palau is the VP, Performance Media at Pfizer.
He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.
On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.
He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.
Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.
Tune in for a compelling discussion on why "everything is performance."
Thank you to LiveIntent for sponsoring this episode.
Takeaways
Networking and building connections at industry events like Cannes can be valuable for marketers.
Creativity is essential in marketing, and the focus on creative thinking is increasing.
The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations.
Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients.
The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes.
Chapters
00:00 Introduction and Background of Joshua Palau
02:15 The Value of Networking and Building Connections
06:04 The Importance of Creativity in Marketing
10:17 Navigating the Challenges of Marketing in the Healthcare Industry
29:22 The Controversy of Separating Brand and Performance Marketing
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