The Mars, Inc. corporation makes the highest-selling dog food in the country but they don't want it associated with their other human food brands like M&Ms and Wrigley. People would not want to buy dog food from the same brand as a chocolate bar. We also look at the connection of food corporations to the Wheaties brand and it's athlete endorsers. We hear audio clips from Shaquille O'Neal and Mary Lou Retton about their endorsements. Doc also plays audio that elaborates on the creation and history of Wheaties breakfast cereal. Wheaties had the first on-air radio jingle in 1924 and Lou Gehrig was the first athlete to appear on a Wheaties box. Doc also takes calls from listeners to address their various ailments and health issues.
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