When arguably the world’s most popular athlete, Cristiano Ronaldo, took the pitch for arguably the world’s most popular soccer club, Manchester United, two truly global sports brands were reunited on the legendary pitch at Old Trafford. Months earlier the same iconic stadium was literally stormed by Man United supporters fighting against the globalization of the sport they love. Wright Thompson was there for Ronaldo’s return to the team, and explains why emotions and identities around this team run so deep, in a re-spin of one of our favorite episodes.
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