Today's Episode
Today Dr. Raj talks with Candis Melamed from Spotlight Agency to explain what PR is, its role for healthcare professionals, as well as the difference between PR and Marketing.
About Candis
Candis is the founder of Spotlight Agency and is at the helm of her full-service agency. Always on top of what’s trending, Candis is viewed as a leader in health and beauty public relations, compelling one of America’s top PR experts, Howard Bragman, to refer to her as “the Mick Jagger of Health & Beauty PR.” Candis excels at conceptualizing unique story ideas that attract extensive media exposure for her clients. Over the years, she has fostered notable media relationships – which have led to long-term PR success for her clients.
When she’s not pitching story ideas, Candis enjoys finding balance by spending time with her children, husband, and family.
https://spotlightgroup.agency/
About Dr. Raj
Dr Raj is a quadruple board certified physician and associate professor at the University of Southern California. He was a co-host on the TNT series Chasing the Cure with Ann Curry, a regular on the TV Show The Doctors for the past 7 seasons and has a weekly medical segment on ABC news Los Angeles.
Want more Dr. Raj?
Check out the Beyond the Pearls lecture series! The Ultimate High Yield Bundle: The complete review of high-yield clinical medicine topics necessary for graduate medical education board exams including NBME, USMLE Steps 1/2/3, ITE and ABIM Boards.
You can also listen to the Beyond the Pearls podcast.
An InsideTheBoards Podcast. Check out our other shows:
Crush Step 1
Step 2 Secrets
Physiology by Physeo
Step 1 Success Stories
The InsideTheBoards Study Smarter Podcast
The InsideTheBoards Podcast
The Health Beat
Produced by Ars Longa Media
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Produced by: Christopher Breitigan.
Executive Producer: Patrick C. Beeman, MD
The information presented in this podcast is intended for educational purposes only and should not be construed as professional or medical advice.
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